ourSTORY

Founded in 1997, Secret Recipe has made its mark to become renowned for its extensive range of fine quality gourmet cakes. It has since evolved to become one of the fastest growing cakes and café chain in Asia with over 440 café outlets to date.

Secret Recipe Cakes & Café’s concept can be found in prime urban locations and shopping malls in major cities in countries including Malaysia, Singapore, Cambodia, Indonesia, Thailand, China, Brunei, and Maldives.

Recently, Secret Recipe has started its journey in Bangladesh with a soft launch on 11th of October, 2017. Fair Group, as the sole franchisee, has brought the chain in Bangladesh under its SBU ‘Pepperoni Limited’.


caféCONCEPT AND AMBIENCE

Secret Recipe Cakes & Café offers a friendly and personalized full-service dining experience for customers and incorporates a contemporary and vibrant interior with comfort ambience, and great food. In Bangladesh, Secret Recipe is operating three different categories of outlets: Flagship, Standard and Express. It provides a great respite for customers to enjoy Asian Classic, Western, Fusion cuisine and ensures quality time with friends, family or associates, after a long day at work.

brandVALUE

 

ULTIMATE DINING EXPERIENCE LIKE NO OTHER. OUR MODERN LIFESTYLE REGIONAL CAFÉ

 

Secret Recipe promises quality food of great variety at value price. The uncompromising quality of food and desserts using quality ingredients, coupled with best value pricing, has created a new lifestyle cult, comprising of a loyal base of food and cake lovers.


RECOGNITION